CoAction Software, a comprehensive chiropractic EMR system, boosts practice efficiency and patient engagement by streamlining tasks and integrating ChatGPT. However, its website fails to reflect these advancements. My role involved redesigning the website and brand to address these issues.
Research
Website Design
Logo Design
Figma
Illustrator
I refreshed the brand while preserving its original equity, incorporating new graphics and updated messaging. The original key colors were maintained as accents, and a futuristic space black gradient was introduced, all of which mirror the futuristic change in the company’s software.
Since CoAction is in the chiropractic EMR software space, the websites of competitors providing a similar service were evaluated.
Link to Full Competitive Audit
The bars of the original logo were taken and arranged in a way that stacked upwards. A symbolic representation of growth. The font, name, and colors were adapted to provide a modern edge.
The redesign features a futuristic aesthetic with sleek, modern visuals aligned with the company's AI-advancement focus.
Clear, concise descriptions highlight the software's functionalities and benefits without overwhelming the user.
