My task was to develop a brand within the service sector. Drawing on my background in food hospitality, I decided to create a conceptual business in this field. My dream of opening a bakery led me to choose creating a fictional bakery for the project.
Branding
Photography
Logo Design
Marketing
Kiosk Design
Illustrator
Jitter
Photoshop
Figma
Envisioning the bakery in a bustling downtown area, I crafted an eye-catching, urban-friendly brand. The charming mascot logo, inspired by the name "Loaf Co," ensures memorability. Adding elements like a practical order kiosk caters to the fast-paced city setting, enhancing the bakery's urban presence.
This visual identity is crafted to capture attention in urban settings, featuring an eye-catching cyan as its primary color. The logo employs the bold, display serif typeface Ohno Blazeface. And the mascot, which merges a bread loaf with a cat in a "loafing" pose, adds a charming element to the identity.
Designed for busy city-dwellers, this self-serve kiosk offers a quick, intuitive ordering process for those who know exactly what they want.
