E-commerce sites must balance business profitability with customer satisfaction. My role involved designing a brand and website optimized for strong conversion rates and a seamless, enjoyable user experience. I decided to take on the e-commerce spice market and create a conceptual company in that space.
Research
Website Design
Packaging Design
Marketing
Figma
Illustrator
Photoshop
Jitter
The project identified a unique position within the spice e-commerce market by opting for a bold and experimental brand with a distinctive voice. Detailed, transparent product pages were implemented to foster confident shopping decisions, while a simple checkout process was designed to facilitate purchases and enhance user experience.
Many of the top spice e-commerce sites have opted for an authentic and culturally driven brand to reflect their business practices. They are driven by quality and purity of product.
Link to Full Competitive Audit
The logo's rough texture and playful "Hotch & Potch" reflection emphasize its bold, experimental personality. It is complimented by high-quality photographs for the e-commerce site.
The aim was to ensure transparency with clear, detailed product pages and high-quality images that highlight the spices, helping customers understand each product.
